Welcome to the AU Ecosystem

The Adelaide Dashboard

What is the AU Ecosystem?

The AU Ecosystem is a community of people who care about media quality. It connects media sellers, buyers, agencies, measurement vendors, and partners who leverage AU to create a shared understanding of media quality.

For the Buy Side

Get premium access to Publishers who can cover measurement fees, offer AU-based products, and care about media quality transparency. 

Join the Ecosystem

For the Sell Side

Win new customers and campaigns. Become a leader in the shift towards transparent media quality. 

Join the Ecosystem

About AU

The world’s largest advertisers trust Adelaide’s AU to guide media investment decisions.

The AU Ecosystem facilitates connections between the brands and publishers who have adopted AU.

Apples-to-apple media quality measurement across media and devices, showing the power of the AU metric in attention marketing
65.2 AU
23.1 AU
36.2 AU
51.3 AU

How Adelaide Calculates AU

Adelaide’s machine-learning algorithm processes hundreds of signals from eye tracking, exposures, and outcomes to deliver a single, apples-to-apples media quality rating. Full-funnel outcome data then further refines the model.

Eye-tracking 
data

Attention research that shows which placement features matter—guides features selection.

Historical placement data

Past placement attributes linked to results—the inputs we train on.

Historical outcome data

Past results that label and calibrate the model to business outcomes.

In the wild placement data

Live placement attributes sent to the AU model to produce per-placement ratings.

Feature selection

Supervised training 
& calibration

Inference & ratings

Get In Touch

Have questions about the AU Ecosystem, the Portal, or AU-powered solutions like High-AU Packages, Custom AU, or Sponsored Measurement?

Please reach out to us at ecosystem@adelaidemetrics.com.

Adelaide Logotype
Privacy PolicyDo Not Sell or Share My Personal InformationManage Cookie Preferences
© Adelaide Metrics Inc.