Welcome to the AU Ecosystem
What is the AU Ecosystem?
The AU Ecosystem is a community of people who care about media quality. It connects media sellers, buyers, agencies, measurement vendors, and partners who leverage AU to create a shared understanding of media quality.
About AU
The world’s largest advertisers trust Adelaide’s AU to guide media investment decisions.
The AU Ecosystem facilitates connections between the brands and publishers who have adopted AU.
65.2 AU
23.1 AU
36.2 AU
51.3 AU
How Adelaide Calculates AU
Adelaide’s machine-learning algorithm processes hundreds of signals from eye tracking, exposures, and outcomes to deliver a single, apples-to-apples media quality rating. Full-funnel outcome data then further refines the model.
Eye-tracking data
Attention research that shows which placement features matter—guides features selection.
Historical placement data
Past placement attributes linked to results—the inputs we train on.
Historical outcome data
Past results that label and calibrate the model to business outcomes.
In the wild placement data
Live placement attributes sent to the AU model to produce per-placement ratings.
Feature selection
Supervised training & calibration
Inference & ratings
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